Wondering how to use TikTok for business?
We got you.
If you’re wondering how to use TikTok for business in 2020, know that it’s completely unique from other platforms and we know this can be intimidating for first-time users. But it’s also an exciting opportunity to reach new audiences and master a unique platform before your competitors do. With this guide, you’re on your way to tapping into the minds of Gen Z users who dominate the platform.
1. Redefine Engagement
Fun and accessible content is at the heart of everything. Engagement isn’t just clicks or likes, and repurposing content from other platforms is likely to fall flat. Instead, there’s a real opportunity here for authentic interactions with followers, making all the difference in how to use TikTok for business.
While likes or views can still be important, it is powerful to consider these in combination with hashtag reach, comment numbers, shares, CTR and how ‘viral’ your content is.
If you create ‘viral’ content – often fans will make response videos using branded hashtags or songs.
It’s all about the back and forth between brands and followers, making TikTok the ultimate community-minded platform.
So, adjust your metrics to include the communal ripple-effect.
Our data driven approach helps you cut through the bullsh*t and drive explosive results. Our in-house TikTok influencer discovery tool, the first of its kind, has a viral altering system which allows us to predict the future by identifying upcoming trends for your campaigns.
This way you can ensure you are not depending on mediocre measures of impact.
2. Be Relatable & Accessible
Personality is king on TikTok. Look for creative ways to show users what your brand is really about – what feeling your brand evokes. Content also needs to be accessible – it’s vital to find ways to make even a complex concept more approachable.
How does your business relate to the everyday life of Gen Z users? If you’re wondering how to use TikTok for business, this is a key question to ask yourself as a brand.
Our work with sophisticated watchmakers Larsson & Jennings demonstrates this perfectly. While TikTok might not be the most obvious platform for the brand, they understood the value of such strong organic reach potential. We used several techniques to achieve a great result – one of these being the duet. A key TikTok feature, we used the hashtag #SlowMoments and strategic influencers, driving huge numbers of responses. This the result of relatable content becoming accessible.
3. Nail natural influencer content
TikTok’s reliance on personality-driven content makes it perfect for influencer content. Using our Fanbytes TikTok influencer discovery tool, we can help select the most engaged influencers who are perfect for your brand. We do this by searching 3 million+ results and A.I enabled analytics from 200+ data points to make sure your campaigns are met with end to end optimisation.
Whether you’re facilitating a brand takeover by an influencer, or creating the next viral hashtag challenge, there are many opportunities to showcase your brand. TikTok’s organic reach is huge, and with the right personality and influencers to go with it, your brand will explode.
4. Get Clued In With Current Trends
Rounding out our tips on how to use TikTok for business is this question: How well do you know what’s trending with Gen Z audiences right now? This article by Digiday is a good place to start.
One word to describe a lot of the trending content on TikTok right now is authentic.
The key to authenticity is creating a genuine community, which means understanding what the community cares about most. Get on board with native features, viral hashtag challenges, and create new ones to connect with trends – this is a platform all about creativity.
At Fanbytes, our viral alerting system helps us predict the future by identifying trends which will help your brand seamlessly insert themselves into the weird and wonderful world of TikTok.
Our data informs us on the content TikTok users go crazy for. Because of this, we have run over 145 successful TikTok campaigns in the last 12 months.
If you want to find out what our state of the art analytics can do for you, contact us today.
We hope you have a better sense of how to use TikTok for business this year, leveraging opportunities the platform offers for growing your brand awareness and conversion rate with a unique demographic of users.
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