Top 3 Hacks To Dominate Influencer Marketing For Apps

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Put your app on the map..

Nailing influencer marketing for apps can make all the difference between the hottest new download and just another name on an endless list of app choices. Understanding the digital landscape can mean capturing the imagination of users and putting your app on the map. Before you start dreaming up your next campaign, take a look at these hacks to help you dominate influencer marketing tactics and stand out in the busy digital crowd. 

In this article:

Hack #1: Speak the language with memes and Snapchat

Memes are a language that millennial and Gen Z audiences not only understand, but love engaging with. Snapchat is a hugely popular app where understanding the language matters. For Debut, a student-focused recruitment app, the aim was to become the place for graduate jobs in the UK. We activated Snapchat influencers on their graduation day, promoting Debut with memes from the Fresh Prince of Bel Air. This combo resulted in over 10% CTR, reducing their Facebook CPI by 20%. When it comes to influencer marketing for apps, the right language matters. So learn those memes and get creative!

Hack #2: Use viral songs to drive installs on TikTok

If you’re keen to drive installs of your app, TikTok may have the answers. It’s all about content that feeds into popular culture and trending music, as well as relatable storytelling, which means you have to use the trends to get ahead. Read more about what we’ve done to make the most of TikTok trends here

As one of the only agencies with access to TikTok’s paid ads platform, we created TikTok native ads for US based viewers for our client Yubo. This meant using popular influencers to help showcase the app, which connects young people to new friends. Relatable content alongside the most killer tracks on the popularity charts made for a 2.5m reach and 14% conversion rate. It’s time to start tapping into viral hits and making the most of the trends of the moment.

Hack #3: Use comedy to your advantage

Who likes to laugh? Literally everyone! For those who are noticing low watch times and poor conversion rates, the answer is simple: get people laughing! Instead of being product-focused, a genuine, personality-driven content experience is key.

Of course, you want to let people know about your app, but you’ve also got to entertain the audience. When it comes to influencer marketing for apps, comedy and personality do more for a product than standard sales ads. Our work for mobile gaming studio Plato tapped into this, using a series of skits revolving around losing Wi-Fi at pivotal gaming moments. This took Plato’s DAU to 250,000 from 20,000 DAU. So, don’t just advertise. Create what we like to call adver-tainment.  

There you have it...

These 3 hacks are the start you need to make the most of your influencer marketing campaigns for your app. Get ready to start using the language, learning the trends, and don’t ever forget the power of entertainment, and you’ll be on your way to dominating influencer marketing. 

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