The Ultimate Guide To Instagram Influencer Marketing 2019

1 Billion
 active monthly users

 71%  
of users are under 35

37% Internet Users
use Instagram

Should You Use Instagram for Influencer Marketing?gg

At this point, I’m sure you are already aware how powerful influencer marketing can be as a tool when marketing to Millennials, but how does it work on Instagram and will it generate results? 

We know that it does. Instagram influencer marketing has been shown to increase brand awareness, engagement levels and encourage users to convert on their products. 

Having executed successful campaigns on Instagram, we know that Instagram as a marketing tool is an excellent choice.  Using our talented team of Instagram influencers, we have succeeded in driving users to convert on several of our clients products and services.

Who Are Fanbytes?

Fanbytes are more than an Instagram marketing service. We have worked with the likes of Warner, Deliveroo, Missguided & Universal to deliver great engaging campaigns using Instagram, TikTok, Snapchat, and AR. Whether you’re interested in marketing clothing on Instagram or marketing music on Instagram, we have got influencers amongst all verticals.

How To Get Started With Instagram Influencer Marketing

Now that you’ve decided on executing an Instagram influencer marketing campaign, there are a few things that you should do before you jump right in.  All of our clients went through our briefing process and they’ve seen great results. We have members of our team to support you on every step of your campaign journey, so the process is easy, straightforward, and stress-free!

Our award winning platform is the reason we are able to do what we do and help you achieve your Instagram influencer marketing goals. We want to make the process as easy and straightforward as possible for you so all you have to do is contact us to create your brief. We will be able to chat about your brand goals, your target demographic and what your overall aspirations are for your campaign. 

Our patented ad format combines engaging influencer content with full screen video. We are more than happy to take the reins and design the content for you but if you would prefer more creative control, you can always supply the content yourselves. You have 100% brand and content approval. 
 
This format averages an impressive 89.6% completion rate. Because of this, it is the perfect option for brands looking to increase brand awareness and engagement levels.
 
It is also important to note that we don’t just specialise in Instagram influencer marketing. We also have plenty of experience in Snapchat, Tik Tok, and AR lenses. We can discuss what other formats might work well for your campaign to make sure we have exhausted all of our options and can deliver you only the best. 

Now that you have created your brief and decided on your ad format, we will be able to select what influencers would work best for your campaign with our top of the range analytics so that we can distribute your content. Our dashboard is extensive – you will be able to discover influencers best performing videos, as well as their previous branded content.

The Influencers will be organically talking about your products and driving their audiences to swipe up and convert on Snapchat. This format works especially well for e-commerce brands, and apps who want to see a direct response from their content. 

Now that we have dealt with all of the nitty gritty, we can get the ball rolling! And don’t worry – it won’t be all tumbleweeds from us after it has gone live, you will be able to track everything from audience views, completion rates, and even screenshots.

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How To Do Digital Marketing On instagram
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There are plenty of ways to use digital marketing tactics to get noticed on Instagram and grow your customer base. From working with Mcdonalds to Hayu, we have some expertise in the area and want to share that with you. Here are some top tips for Instagram marketing! 

If you are trying to make your brand work on any platform, it is so important to keep your content fresh, interesting, and engaging. Aesthetics are more important on Instagram than any other platform so implementing a brand aesthetic so that you have guidelines for your content is a great place to start. This is also a great way to get your brand recognised quicker on the platform. 

With that said, although it is important, creating aesthetically-pleasing content is not something you can rely completely on. You have to know your audience and understand what type of content they enjoy consuming. It has to be relatable, inspiring, humorous, and engaging. 

By using the right influencers for your brand,  you are able to access specific audiences and get your brand recommended through someone who is trusted by your target market. At Fanbytes, we take pride in having an extensive Instagram influencer network, so that we have the right influencers for all different types of campaigns. 

Instagram influencer marketing is a great way to increase your followers, engagement levels, but also to enhance brand awareness. It is also a great way to reach a wider audience, and more importantly, those you may have found difficult to reach yourselves. Influencers have already built up a loyal following of people who respect their opinion and look to them for advice, insights, and inspiration.

Making it on social media is not as easy as people think, so it may be worth reaching out to a professional that has has previous experience in social media marketing. At Fanbytes, we offer an Instagram marketing service where we take responsibility for the creation, distribution and analytics for your campaigns. Previous brands such as Warner and Mcdonalds have even used our Instagram marketing services and generated thousands of clicks on their influencer stories. 

For a free consultation with us, contact us today!

Social media platforms aren’t called ‘social’ for no reason. Don’t forget to be interactive and engage with your followers. There’s no point posting content that will not be engaged with so make sure that you are doing some of the following things to increase engagement levels on Instagram: 

– Creating posts that your followers will want to comment on

– Using Instagram stories to create polls & quizzes

–  Replying to direct messages 

Do You Want To Know How To Find Instagram Influencers?

There are several different ways that you can find the best instagram influencers for your brand:

The Instagram explore page is usually the first place you would go to in order to find Instagram influencers. Using various #influencer hashtag variations, you will be able to explore a lot of the Instagram influencer community and select the right ones for your brand. Although this is an easy option, there are various cons to this option. It can not only be time-consuming but you unable to identify whether they are completely authentic and if their engagement levels are sufficient. 

Going directly through an influencer marketing agency such as Fanbytes means you are able to forgo looking through thousands of influencer profiles yourself and hand it over to the professionals. We already have thousands of top social media influencers signed up to our platform so are able to recommend influencers for your brand almost instantly. Not only do we deal with the influencer side of things, but we also take responsibility coming up with creatives for your campaign and supplying the analytics to keep you updated every step of the way. 

If you are interested in finding out what we can do for you, contact us for a free consultation today!  

If you are happy to dedicate time to looking for influencers yourself, then you can always perform an advanced Google search. You can filter your results by location, number of results, and even by site. Again, this can be really time-consuming and risky seeing as there is no way of identifying their engagement levels and authenticity.

There are websites that enable you to carry out a search on their platform. These tools act as a directory which lists influencers, their details, and their contact information. Whilst this is great for browsing influencer talent, free search tools provide only basic information and are unable to retrieve data such as engagement and authenticity. 

Instagram Influencer Marketing Examples

At Fanbytes, we aim to exceed expectations.  We develop great social media strategies, develop them, and distribute them using our Instagram influencer network.  Let’s take a look at how we kick-started some of our clients’ Instagram influencer marketing  journey. 

Check out some Instagram influencer marketing case studies....
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We generated sign-ups for Hayu

Apps do particularly well on Instagram. We worked with Hayu to generate sign-ups for the app which exceeded the clients expectations. Using 15 international influencers from our network, we achieved the following:   

 461.8k views

18.2k clicks

63% reduction in cost

We drove downloads for PixPax

We helped PixPax reach a younger Gen Z audience (16-25 year old) by using our influencers to promote their services on Instagram and Snapchat:

13k views

47% CPI reduction

+15% avg order value

If you want find out how we can execute your Instagram influencer marketing campaign, fill out the form below for a free consultation today with a leading influencer marketing platform!