s19 beauty

Launching a new beauty product on TikTok

The client

SLG Brands is the creator, maker and distributor of some of the high street’s most fashionable beauty and male grooming brands, including Colab, Amie and Skinny Dip. We’ve worked with them across a range of TikTok and influencer marketing campaigns over the past year – this time with one of their key beauty brands, S19

The challenge

S19 was launching its Super FX Body Makeup; a fusion of body makeup and self-tan which gives an instantly flawless finish across a range of shades. 

The brand wanted to raise awareness of the product amongst an 18-24 year-old female audience with a specific focus on ensuring the campaign was inclusive and representative of all skin types and colours.

The solution

A core goal for this campaign was to align the products with themes of luxury and allure

Working with trusted, credible influencers like @rikkisandhuu and @atifarrshad, who use professional lighting, imagery and creative, we were confident this would be achieved.

As with all our campaigns, we ensured there was diverse influencer representation and the viewers could see the product being used on different skin types and textures.

The Results

Our influencer campaign successfully raised awareness of S19’s new Body Makeup amongst their target audience, with over 1.4 million views and 95.9K likes, as well as lots of positive sentiment and comments on the creatives. 

Client Testimonial

“Fanbytes were brilliant to work with on our recent influencer campaign. The team were extremely proactive, organised and focused on the brief from start to finish. They suggested and secured excellent content creators who provided slick, engaging content and the campaign hit all of our targets.”


Beauty & Personal Care


June - August 2021




Influencer Campaign



1.4 m





ad | summer and tanned skin all year round thanks to @s19lab ! find at @bootsuk currently 25% off and S19lab.com #s19lab #bodymakeup #summerskin

♬ No guidance or safety net - Alex Chapman

omg I can’t stop using @s19lab I’m OBSESSED ❤️‍🔥✨ it’s my new summer must have & now 25% off at @bootsuk💙 ad #S19lab #bodymakeup #summerskin #foryou

♬ original sound - Harry Potter story’s

AD In love with these products. Available from @bootsuk and S19LAB.com #S19 @s19lab #BodyMakeup #SummerSkin

♬ Fly Away - Tones And I