Back at it again...
What an explosive few months it’s been for TikTok. It’s popularity has continued to skyrocket, users of all ages are still flocking to the app, and its content is being circulated across the spectrum of social media.
The app has been a viral content making power machine and it doesn’t look like its momentum is slowing down anytime soon. We’ve been keeping both eyes on the platform and noted down some of our favourite trends right now.
Trend #1: Food hacks
With restaurants closed and a lot of us inspired to start cooking our favourite dishes at home, there has definitely been no shortage of cooking videos on TikTok since we’ve been in lockdown. After all, food is the way to the heart right?
We have been seeing a massive jump in step-by-step cooking hacks shared on the platform from people sharing how to recreate their favourite nostalgic sprinkle school cake, to their favourite KFC meal. There is a massive opportunity for food brands to become a part of this conversation and leverage the popularity of this trend.
The #comedinewithus is a food challenge that has garnered around 13 million views and has inspired families everywhere to partake in their own ‘come dine with me’ episode and get creative with their food.
From the 70’s theme, Nandos, Indian, to James Bond, we’ve seen it all!
This has done well because it unites people with one popular and common hobby right now, and that is FOOD. The hashtag recognises that users are at home wanting to enjoy their favourite foods and gives users the ability to ‘show off’ their skills and be creative.
Check it out here.
Trend #2: Fitness videos
Cooking and eating food is one way to spend your time in quarantine, but so is finding ways to keep and stay as active as possible.
We’ve seen this trend blow up on a lot of social media platforms, not just TikTok. A lot of fitness gurus are doing free live videos on TikTok, Instagram, and Youtube as a way to help people find motivation to work out during this time. The popularity of fitness challenges have increased massively since lockdown as people are looking for new unique ways to stay physically active in a fun way. And there’s no better place than TikTok for that.
#cupidshuffle is an example of a dance challenge dedicated to our key workers turned fitness challenge that encourages users to perform a ‘plank’ challenge to the beat of an old RnB song called ‘Cupid Shuffle’.
The #cupidshuffle hashtag has received 70.1 million views because it is not only positive and has strong messaging but it offers people a unique way to stay active and is presented more of a ‘game’ rather than a workout.
Trend #3: Custom sounds + giving users a chance to show off
If a brand can create content that gives users a chance to ‘show off’ then you’ve got the right idea. TikTok is the hub of creative content so users want to show off different skills that they may not be able to do on other platforms in the same way. Couple this with a custom sound and the opportunity to be personal and reveal more about themself, and you’re onto a winner.
One challenge in particular has seen a large amount of user-generated content is the #culturechallenge with 16 million views. This challenge leverages a pretty custom sound and combines it with an easy to learn dance and gives users the opportunity to dress up and reveal their culture through a transition where they reveal their traditional ethnic clothing.