News & INsights
TikTok and Mental Health: What Brands Need to Know
For TikTok, mental health is vital. But how does TikTok affect mental health? Who are the best TikTok mental health influencers, is TikTok safe, and how can brands help?
Fanbytes Acquired by Leading Global and Digital-first Media Agency Brainlabs
Fanbytes has been acquired by Brainlabs as they look to strengthen their portfolio to deliver a full range of performance channels.
BYTECHATS Earth Day Special with REFEO
We spoke to Mariam Diakite, the Founder and Chairperson of REFEO (Refugee Education For Equal Employment Opportunities), about how second-hand laptops and smartphones can change the lives of refugees and asylum seekers
Guide | Top Takeouts from Fanbytes LIVE | Part 4: MEASURE
Get the key insights from Fanbytes LIVE: 100 Days to Engage Gen Z. In MEASURE, we look at how to measure and communicate the impact of your social media strategy.
Report | Gen Z’s Top Skincare Brands on TikTok
Brands are using TikTok to unlock new audiences. So how can toy brands leverage trends and creators to produce campaigns with huge results? Find out how in this guide.
Guide | Top Takeouts from Fanbytes LIVE | Part 3: INFLUENCE
Get the key insights from Fanbytes LIVE: 100 Days to Engage Gen Z. In INFLUENCE, we look at how to use social and influencer marketing to change Gen Z perceptions and behaviours.
Guide | Top Takeouts from Fanbytes LIVE | Part 2: SCALE
Get the key insights from Fanbytes LIVE: 100 Days to Engage Gen Z. In SCALE, we look at how to drive brand growth through TikTok and influencer marketing.
Gaming Marketing: Top Marketing Secrets for Game Developers
A strong marketing strategy is vital for effective gaming marketing. Here’s everything you need to make your game stand out.
BYTECHATS LFW SPECIAL: Y2K fashion, #BurberryForecast, and TikTok’s impact on Fashion Week
Your monthly Gen Z marketing fix! At the start of each month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.
Guide | The 2022 TikTok Strategy for Toy Brands
Brands are using TikTok to unlock new audiences. So how can toy brands leverage trends and creators to produce campaigns with huge results? Find out how in this guide.
The Roblox Metaverse: What is it, and Why is it so Popular Amongst Gen Z?
The Roblox Metaverse is how many Gen Z will first encounter the metaverse. So, what is it, and what can it teach you about Gen Z consumers?
Pride Brand Campaigns: The 10 Best + Why They Work
Take a look at these 10 brilliant Pride brand campaigns and find out why they work so well. Your brand will thank us later.
Pride Month Social Media Posts: How Brands can Show Support
Putting consideration into your Pride month social media posts is critical for showing meaningful support as a brand. We’ve listed the best ways to put share on social and speak to the LGBTQ+ community.
Fashion Week Influencers: 6 Ways Brands can Engage Influencers in Fashion Month
Working with fashion week influencers is a great way to gain Gen Z attention and loyalty. We’ve got 6 tips for fashion brands for TikTok presence ahead of the shows.
International Women’s Day: Brand Examples to Inspire Your Campaign
This International Women’s Day, brands are being encouraged to #BreakTheBias. We’ve got tips on how to run a successful campaign, plus examples to inspire you.
Valentine’s Day Marketing Campaigns: Tips to Win Gen Z
Looking for the best Valentine’s Day marketing campaigns to win Gen Z? Here are our favourites + our best tips to help your brand.
How To Grow Your Brand’s TikTok Account: 15 Questions With Fanbytes’ Ocean Clarke
We ask our Account Director for Student & Lifestyle, Ocean Clarke, 15 big questions on how brands can grow their TikTok account in 2022.
Report | Battle of the Luxury Brands on TikTok
TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?
Timothy Armoo: Can Facebook Win Back Teen Users?
Our CEO, Tim Armoo, appeared on Bloomberg TV to discuss why Facebook is struggling to attract and retain Gen Z users. Catch the clip here.
Guide | The 2022 TikTok Playbook For Food & Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?
5 Niche TikTok Communities You Should Know
TikTok, a platform once defined by lip synching and cringy teenage dancing, has very much evolved into the epicentre of Gen Z culture. Here are the 5 niche communities you should know about!
