News & INsights
Report | The Top Brands Going Community-First on Social
Who are the top brands going community-first on social and what can you learn from them? Find out in our latest report.
Report | The Top Takeouts: My Brand Went Viral on TikTok – Now What?
On TikTok, going viral isn’t enough. In our Fanbytes LIVE event, we covered how to build and maintain momentum to grow brand love and revenue. Here are our best takeouts.
Research Report | Gen Z & Social Media
We asked over 2,000 Gen Zers what they really think of the social media platforms, creating must-know tips for brands wanting to reach them.
Guide | The Advanced TikTok Fashion Guide
Fashion on TikTok is changing. This guide explains how fashion brands can use TikTok to inspire new audiences and create tangible value now. Get your copy for tips, insights and examples from winning brands!
Fashion Week Influencers: 6 Innovative Ways to Use TikTokers Now
Working with fashion week influencers is a great way to gain Gen Z attention and loyalty. We’ve got 6 tips for fashion brands for TikTok presence ahead of the shows.
Report | The Top Takeouts from our 2022 Beauty Event
Get the top takeouts from our recent Fanbytes Beauty event, “How Beauty Brands Can Win Over Gen Z”, featuring guest speakers from FaceGym and REFY, and a TikTok Masterclass from our Head of Creative.
Report | Sex, Sexuality & Body Image: Understanding Gen Z and How Brands Can Work With Them
In this Fanbytes by Brainlabs report, we’re explaining what Gen Z really think about sex, sexuality and body image – and how brands can reach them.
BYTECHATS LFW SPECIAL: Y2K fashion, #BurberryForecast, and TikTok’s impact on Fashion Week
Your monthly Gen Z marketing fix! At the start of each month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.
Guide | The 2022 TikTok Strategy for Toy Brands
Brands are using TikTok to unlock new audiences. So how can toy brands leverage trends and creators to produce campaigns with huge results? Find out how in this guide.
The Roblox Metaverse: What is it, and Why is it so Popular Amongst Gen Z?
The Roblox Metaverse is how many Gen Z will first encounter the metaverse. So, what is it, and what can it teach you about Gen Z consumers?
How To Grow Your Brand’s TikTok Account: 15 Questions With Fanbytes’ Ocean Clarke
We ask our Account Director for Student & Lifestyle, Ocean Clarke, 15 big questions on how brands can grow their TikTok account in 2022.
Report | Battle of the Luxury Brands on TikTok
TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?
Timothy Armoo: Can Facebook Win Back Teen Users?
Our CEO, Tim Armoo, appeared on Bloomberg TV to discuss why Facebook is struggling to attract and retain Gen Z users. Catch the clip here.
Interview: Our £250K Fanbytes Impact Fund
Black creators are underpaid and overlooked. Fact. Our £250K Impact Fund aims to help break the cycle of underrepresentation in marketing. Read our CEO’s interview with AdWeek here.