News & INsights
In this Fanbytes report, we’ve identified the top food and drink brands that are winning over Gen Z on TikTok right now.
In this Fanbytes by Brainlabs report, we’re explaining what Gen Z really think about sex, sexuality and body image – and how brands can reach them.
Get the key insights from Fanbytes LIVE: 100 Days to Engage Gen Z. In part 1, CREATE, we look at how to get inside the heads of Gen Z and give them what they want to see.
Your monthly Gen Z marketing fix! At the start of each month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.
The Roblox Metaverse is how many Gen Z will first encounter the metaverse. So, what is it, and what can it teach you about Gen Z consumers?
Working with fashion week influencers is a great way to gain Gen Z attention and loyalty. We’ve got 6 tips for fashion brands for TikTok presence ahead of the shows.
This International Women’s Day, brands are being encouraged to #BreakTheBias. We’ve got tips on how to run a successful campaign, plus examples to inspire you.
Looking for the best Valentine’s Day marketing campaigns to win Gen Z? Here are our favourites + our best tips to help your brand.
We ask our Account Director for Student & Lifestyle, Ocean Clarke, 15 big questions on how brands can grow their TikTok account in 2022.
TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?
On TikTok, there are the good, bad & the downright ugly. We’ve compiled 10 of the best performing brands on the platform right now, using our industry-leading TikTok analytics tool.
No other platform has shaken up the beauty industry quite like TikTok… In this guide, we spotlight 15 ‘challenger’ beauty brands that are making waves on the platform and taking on the industry heavyweights!
One hour, one BIG question! At Fanbytes recent virtual event, we asked our panelists from Depop, Ugly Drinks and Imagen Insights, what would they do to engage Gen Z in 100 days? Read our top takeaways here.