News & INsights
How TikTok Micro Influencers Can Help Your Brand Grow
TikTok micro influencers can elevate your brand awareness and boost engagement across your content. Here’s how you can use them to grow on TikTok.
Gen Z TikTok: What The Rise of TikTok Says About Generation Z
Marketing to Gen Z? TikTok is where you should be. But what do young people love about the platform – and what does that say about them? Here’s all you need to know.
Top 10 Beauty TikTok Influencers
Who are the top Beauty TikTok influencers? Here’s our run-down of the top 10, plus insight on how to get influencers working for your brand.
Christmas Marketing on TikTok: Top 5 Hacks to Boost Your Sales in 2021
Christmas marketing: how can you nail it on TikTok? We’ve got the top hacks to help you smash your Christmas marketing strategy.
Christmas Campaigns for Gen Z: How to Market to Younger Audiences
Christmas campaigns for Gen Z all have these key ingredients. Here’s our roundup of the best + why they work, so you can win them over.
Christmas TikTok: 5 of the Best Campaigns
Christmas TikTok got you stumped? Here are our top 5 Christmas TikTok campaigns to help get your content strategy ready for the holiday season.
What the Facebook Metaverse Means for Brands
The Facebook Metaverse. What is it? What does it signal for brands? We’re digging into how your brand can win in the metaverse, right now and beyond.
Instagram “Add Yours”: How Your Brand Can Use It
Wondering how to use Instagram’s “Add Yours” story sticker? Here’s how brands can access the new feature, get involved & encourage better user interaction.
Instagram Collabs: Everything Brands Need to Know
‘Instagram Collabs’ is the new feature from Insta – and it could be a game changer for brands. Here’s how to use it, so you’re ahead of the competition.
Which Brands Delivered Their Black Lives Matter Promises? (A Black History Month 2021 Review)
Black History Month marks 16 months since the Black Lives Matter protests of 2020. Many brands made commitments then – but who delivered?
Jacqueline Smith: How Black Lives Matter Changed Fashion & Beauty
Jacqueline Smith: How brands have shifted the way they think about diverse representation in the Fashion & Beauty industry since Black Lives Matter.
Timothy Armoo: Can Facebook Win Back Teen Users?
Our CEO, Tim Armoo, appeared on Bloomberg TV to discuss why Facebook is struggling to attract and retain Gen Z users. Catch the clip here.
Halloween TikTok Marketing: The Top 5 Brands Killing it
Halloween marketing on TikTok is all about having fun, celebrating your audience and getting creative. Here’s our roundup of the best campaigns.
TikTok Halloween 2021: Top 5 Trends for Brands to Watch
Nailing Halloween on TikTok is about having fun and celebrating your audience’s creativity. Here’s a roundup of the best Halloween TikTok trends to inspire your brand.
Halloween for Gen Z: 7 Top Tips for Brands
What does Halloween look like for Gen Z? Here we’re diving into our top tips for brands to win over younger audiences while celebrating spooky season!
How To Meaningfully Celebrate Black History Month (For Brands)
Black History Month 2021 is here. How’s your brand celebrating? Find ideas to get involved, from inspirational black voices in centre stage.
Bytechats: TikTok Shopping + the Worst Reddit Ad Ever?
Your monthly Gen Z marketing fix! At the start of each month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.
The 5 Takeouts from Fanbytes’ YMS London Talk
Our CEO & Founder, Timothy Armoo, gave a dynamic keynote at Youth Marketing Strategy London 2021, sharing his learnings on ‘How to build a Gen Z brand from scratch’.
The 2022 TikTok Playbook For Food & Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?
Bytechats: #AcnePositivity, TikTok Stories and Tinder
Your monthly Gen Z marketing fix! On the first Friday of every month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks.
5 Niche TikTok Communities You Should Know
TikTok, a platform once defined by lip synching and cringy teenage dancing, has very much evolved into the epicentre of Gen Z culture. Here are the 5 niche communities you should know about!
