News & INsights
TikTok micro influencers can elevate your brand awareness and boost engagement across your content. Here’s how you can use them to grow on TikTok.
Marketing to Gen Z? TikTok is where you should be. But what do young people love about the platform – and what does that say about them? Here’s all you need to know.
Christmas marketing: how can you nail it on TikTok? We’ve got the top hacks to help you smash your Christmas marketing strategy.
Christmas campaigns for Gen Z all have these key ingredients. Here’s our roundup of the best + why they work, so you can win them over.
Black History Month marks 16 months since the Black Lives Matter protests of 2020. Many brands made commitments then – but who delivered?
Jacqueline Smith: How brands have shifted the way they think about diverse representation in the Fashion & Beauty industry since Black Lives Matter.
Halloween marketing on TikTok is all about having fun, celebrating your audience and getting creative. Here’s our roundup of the best campaigns.
Nailing Halloween on TikTok is about having fun and celebrating your audience’s creativity. Here’s a roundup of the best Halloween TikTok trends to inspire your brand.
Black History Month 2021 is here. How’s your brand celebrating? Find ideas to get involved, from inspirational black voices in centre stage.
Your monthly Gen Z marketing fix! At the start of each month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.
Your monthly Gen Z marketing fix! On the first Friday of every month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks.