News & INsights
The 2022 TikTok Playbook For Food & Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?
Bytechats: #AcnePositivity, TikTok Stories and Tinder
Your monthly Gen Z marketing fix! On the first Friday of every month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.
5 Niche TikTok Communities You Should Know
TikTok, a platform once defined by lip synching and cringy teenage dancing, has very much evolved into the epicentre of Gen Z culture. Here are the 5 niche communities you should know about!
10 Brands On TikTok: Brand Leaderboard August 2021
On TikTok, there are the good, bad & the downright ugly. We’ve compiled 10 of the best performing brands on the platform right now, using our industry-leading TikTok analytics tool.
Interview: Our £250K Fanbytes Impact Fund
Black creators are underpaid and overlooked. Fact. Our £250K Impact Fund aims to help break the cycle of underrepresentation in marketing. Read our CEO’s interview with AdWeek here.
15 Challenger Beauty Brands Killing It On TikTok
No other platform has shaken up the beauty industry quite like TikTok… In this guide, we spotlight 15 ‘challenger’ beauty brands that are making waves on the platform and taking on the industry heavyweights!
Event Takeaways: 100 Days to Engage Gen Z
One hour, one BIG question! At Fanbytes recent virtual event, we asked our panelists from Depop, Ugly Drinks and Imagen Insights, what would they do to engage Gen Z in 100 days? Read our top takeaways here.
TikTok Strategies for Toy Brands This Christmas
Become a TikTok toy marketing expert with our latest guide… We tell you how your brand can stay front of mind on TikTok by using tried and tested strategies, tapping into nostalgia and building brand affinity.
Gen Z and Pride 2021: How To Show Genuine Support?
In this guide, we provide clear tips for planning your June Pride Month activations on social platforms like TikTok and Instagram, as well as inspiration from brands that have got it right (and wrong).
The Ultimate TikTok Fashion Guide
Learn how to 10x your brand’s exposure on TikTok by hacking the biggest viral fashion trends. Featuring case study examples from industry gamechangers like Boohoo, Vestiaire Collective and Ganni.
The Ultimate 2020 Guide to TikTok Marketing
We share how you could drive MILLIONS of views for your brand with 3 types of content based on data from 357 campaigns. Plus how to be part of viral trends and engage users using TikTok’s best principles including what to AVOID!
