News & INsights
Report | The Top 10 Food & Drink Brands on TikTok According to Gen Z
In this Fanbytes report, we’ve identified the top food and drink brands that are winning over Gen Z on TikTok right now.
Report | Sex, Sexuality & Body Image: Understanding Gen Z and How Brands Can Work With Them
In this Fanbytes by Brainlabs report, we’re explaining what Gen Z really think about sex, sexuality and body image – and how brands can reach them.
Guide | Top Takeouts from Fanbytes LIVE | Part 1: CREATE
Get the key insights from Fanbytes LIVE: 100 Days to Engage Gen Z. In part 1, CREATE, we look at how to get inside the heads of Gen Z and give them what they want to see.
BYTECHATS LFW SPECIAL: Y2K fashion, #BurberryForecast, and TikTok’s impact on Fashion Week
Your monthly Gen Z marketing fix! At the start of each month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.
Guide | The 2022 TikTok Strategy for Toy Brands
Brands are using TikTok to unlock new audiences. So how can toy brands leverage trends and creators to produce campaigns with huge results? Find out how in this guide.
The Roblox Metaverse: What is it, and Why is it so Popular Amongst Gen Z?
The Roblox Metaverse is how many Gen Z will first encounter the metaverse. So, what is it, and what can it teach you about Gen Z consumers?
Fashion Week Influencers: 6 Ways Brands can Engage Influencers in Fashion Month
Working with fashion week influencers is a great way to gain Gen Z attention and loyalty. We’ve got 6 tips for fashion brands for TikTok presence ahead of the shows.
International Women’s Day: Brand Examples to Inspire Your Campaign
This International Women’s Day, brands are being encouraged to #BreakTheBias. We’ve got tips on how to run a successful campaign, plus examples to inspire you.
Valentine’s Day Marketing Campaigns: Tips to Win Gen Z
Looking for the best Valentine’s Day marketing campaigns to win Gen Z? Here are our favourites + our best tips to help your brand.
How To Grow Your Brand’s TikTok Account: 15 Questions With Fanbytes’ Ocean Clarke
We ask our Account Director for Student & Lifestyle, Ocean Clarke, 15 big questions on how brands can grow their TikTok account in 2022.
Report | Battle of the Luxury Brands on TikTok
TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?
Timothy Armoo: Can Facebook Win Back Teen Users?
Our CEO, Tim Armoo, appeared on Bloomberg TV to discuss why Facebook is struggling to attract and retain Gen Z users. Catch the clip here.
Guide | The 2022 TikTok Playbook For Food & Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?
5 Niche TikTok Communities You Should Know
TikTok, a platform once defined by lip synching and cringy teenage dancing, has very much evolved into the epicentre of Gen Z culture. Here are the 5 niche communities you should know about!
10 Brands On TikTok: Brand Leaderboard August 2021
On TikTok, there are the good, bad & the downright ugly. We’ve compiled 10 of the best performing brands on the platform right now, using our industry-leading TikTok analytics tool.
Interview: Our £250K Fanbytes Impact Fund
Black creators are underpaid and overlooked. Fact. Our £250K Impact Fund aims to help break the cycle of underrepresentation in marketing. Read our CEO’s interview with AdWeek here.
Report | 15 Challenger Beauty Brands Killing It On TikTok
No other platform has shaken up the beauty industry quite like TikTok… In this guide, we spotlight 15 ‘challenger’ beauty brands that are making waves on the platform and taking on the industry heavyweights!
Guide | 6 Takeouts from Fanbytes’ Event, 100 Days to Engage Gen Z
One hour, one BIG question! At Fanbytes recent virtual event, we asked our panelists from Depop, Ugly Drinks and Imagen Insights, what would they do to engage Gen Z in 100 days? Read our top takeaways here.
