News & INsights
For TikTok, mental health is vital. But how does TikTok affect mental health? Who are the best TikTok mental health influencers, is TikTok safe, and how can brands help?
Fanbytes has been acquired by Brainlabs as they look to strengthen their portfolio to deliver a full range of performance channels.
Get the key insights from Fanbytes LIVE: 100 Days to Engage Gen Z. In MEASURE, we look at how to measure and communicate the impact of your social media strategy.
Get the key insights from Fanbytes LIVE: 100 Days to Engage Gen Z. In INFLUENCE, we look at how to use social and influencer marketing to change Gen Z perceptions and behaviours.
Get the key insights from Fanbytes LIVE: 100 Days to Engage Gen Z. In SCALE, we look at how to drive brand growth through TikTok and influencer marketing.
A strong marketing strategy is vital for effective gaming marketing. Here’s everything you need to make your game stand out.
Your monthly Gen Z marketing fix! At the start of each month, we invite 3 different Fanbyters to share their favourite Gen Z insight, trend or brand campaign from the past few weeks. Watch it here.
The Roblox Metaverse is how many Gen Z will first encounter the metaverse. So, what is it, and what can it teach you about Gen Z consumers?
Take a look at these 10 brilliant Pride brand campaigns and find out why they work so well. Your brand will thank us later.
Putting consideration into your Pride month social media posts is critical for showing meaningful support as a brand. We’ve listed the best ways to put share on social and speak to the LGBTQ+ community.
Working with fashion week influencers is a great way to gain Gen Z attention and loyalty. We’ve got 6 tips for fashion brands for TikTok presence ahead of the shows.
This International Women’s Day, brands are being encouraged to #BreakTheBias. We’ve got tips on how to run a successful campaign, plus examples to inspire you.
Looking for the best Valentine’s Day marketing campaigns to win Gen Z? Here are our favourites + our best tips to help your brand.
We ask our Account Director for Student & Lifestyle, Ocean Clarke, 15 big questions on how brands can grow their TikTok account in 2022.
TikTok is the biggest means and opportunity for brands to engage Gen Z right now. So how can challenger food and drink brands harness its power across the key cultural dates and moments in 2022?