The Ultimate Marketers Guide to Snapchat Advertising
snaps sent per day
of users are 18-24
Is Marketing Through Snapchat Effective?
Marketing through Snapchat has been a proven success for many brands. However, whilst advertising directly through Snapchat can be costly and hit&miss for some brands, there are various other different ways you can reach your target demographic on the popular social media platform. Examples include creating your own sponsored lenses, and using a Snapchat influencer agency by selecting influencers to promote your brand.
At Fanbytes, we have worked with the likes of Deliveroo, Warner Music, Boohoo, Missguided & Charlotte Tilbury to deliver great engaging campaigns on Snapchat. Using our patented ad formats, we have been successful in combining engaging content created by our talented team of influencers with full screen video, which has averaged a 89.6% completion rate.
Top Tips On Marketing Through Snapchat
It is extremely important to optimise your Snapchat advertising for your brand, particularly if you are looking to target Gen Z. Here are some of the best ways that you can use Snapchat to drive traffic to your brand.
If you are trying to make your brand work on any platform, the key is to be consistent and active. This is even more relevant to Snapchat because posts only last 24 hours on the platform. To make sure your presence on the app is powerful, post to your story at least once a day.
It has been found that engagement on Snapchat drops around 36% when users reach the 4th snap of a story, so we recommend posting up to 3 snaps a day.
For any brand to be successful on social, you need to have a good following. And despite what brands have been made to believe, followers do not just flock to your profile by the click of your fingers.
One of the best ways to gain followers is by utilising your website and other social media platforms. You can’t just expect people to know about your new account, you need to notify them. Let people know by posting on your other socials, including your snapchat link when sending your newsletter and customer emails, and posting it on relevant pages on your website.
Users go crazy for Snapchat Lens and filters. They are interactive, fun, silly, and humorous. Because they are seen by more than 16 million users every day, sponsored lens can be expensive if you go directly with Snapchat.
At Fanbytes we use our community of AR creators to develop lenses ourselves. Previous artists such as Rita Ora and Bruno Mars have even used our lenses to promote new song releases and have generated 10,000,000s of views.
Using our Snapchat influencer network for Snapchat marketing campaigns have been used for several purposes. Not only is it a great way to increase followers and engagement levels, but also to enhance brand awareness. It is also a great way to reach a wider audience, and more importantly, an audience that you may have found difficult to reach yourselves from a branded account.
Our Influencers have already built up a loyal following of people who respect their opinion and look to them for advice, insights, and inspiration. By using the right influencers for your brand, you are able to access specific audiences and get your brand recommended through someone who is trusted by your target market. The hard work is done for you!
How To Kick-start Your Snapchat Advertising Campaign
Since the inception of Snapchat ads, it has been outrageously popular. And whilst this may be great for Snapchat, it can be negative for marketers. Due to it becoming over-saturated by ads, there has been more competition, and users have become more wise to Snapchat’s marketing agenda. Because of this, we know how important it is for brands to switch it up and look for more organic and authentic ways to promote your brand on the platform.
Fanbytes has just the thing. We’ve seen great results from using our influencers to promote our clients products and services on Snapchat. Here’s how we have helped our clients drive traffic and engagement, and how you can do the same.
Our award winning platform is the reason we are able to do what we do and help you achieve your Snapchat marketing goals. We want to make the process as easy and straightforward as possible for you so all you have to do is contact us to create your brief. We will be able to chat about your brand goals, your target demographic and what your overall aspirations are for your campaign.
Now that you have created your brief and decided on your ad format, we will be able to select what influencers would work best for your campaign with our top of the range analytics so that we can distribute your content. Our dashboard is extensive – you will be able to discover influencers best performing videos, as well as their previous branded content.
The Influencers will be organically talking about your products and driving their audiences to swipe up and convert on Snapchat. This format works especially well for e-commerce brands, and apps who want to see a direct response from their content.
Now that we have dealt with all of the nitty gritty, we can get the ball rolling! And don’t worry – it won’t be all tumbleweeds from us after it has gone live, you will be able to track everything from audience views, completion rates, and even screenshots.
How Fanbytes Can Help You
At Fanbytes, we aim to exceed expectations. We go beyond what is expected of a snapchat influencer marketing agency. We develop great social media strategies, develop them, and distribute them using our Snapchat influencer network. Let’s take a look at how we kick-started some of our clients’ Snapchat advertising journey.
Check out some Snapchat advertising case studies....
We drove sign-ups for Deliveroo
We have had experience generating impressive results for all of our clients. A notable one being Deliveroo. Using our Snapchat influencer network and our sandwich ad format, we were able to create engaging promo content. The campaign was a success:
94% completion rate
20.68s avg watch time
We drove traffic to Boohoo
We love seeing our retail brands drive traffic to their site through a Snapchat advertising campaign. For Boohoo, we were able to use our UK-based fashion-oriented female influencers to reach Boohoo’s target market and drive traffic to their site for Boxing Day:
8861 total swipes
3x more traffic compared to Youtube ads
We drove engagement for Charli XCX
Retail stores and apps aren’t the only things that do well on Snapchat. We were also able to generate fan engagement for Warner Music on Charli XCX’s new song ‘boys’. We created engaging brand content around the music video preview, which included an interactive game format. The. campaign exceeded our expectations:
90.1% completion rate
Drove 100,000’s of users to the music video on Youtube