Report | The Top 10 Food & Drink Brands on TikTok According to Gen Z
In this Fanbytes report, we’ve identified the top food and drink brands that are winning over Gen Z on TikTok right now.
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5th August 2021
Our CEO and Founder, Tim Armoo, spoke to Stephen Lepitak at AdWeek about our Fanbytes Impact Fund, phase 2 of which is launching in September 2021.
Five years on from the launch of Fanbytes, Tim aims to help other Black-owned businesses build their success using his heady contacts to create a support fund. Set to enter its second phase, the Fanbytes Impact Fund last year raised around $140,000 (£100 thousand) to support dreams, and next year it will aim to more than double it with almost $350,000 (£250 thousand) the investment target.
Tim expressed his reasons for wanting to found this initiative:
“Black-owned businesses are having this problem of funding and black creators are having this problem of gaining visibility [with clients]. What happened with George Floyd, it made me realise even more that I had this platform and I had a responsibility to do something. And I didn’t want to just do these panels that talk and talk on diversity.”
We’re incredibly proud of the Impact Fund and all that it has achieved so far, and we can’t wait to see what the next phase will bring!
You can also read more about the Fanbytes Impact Fund and how it works here.
In this Fanbytes report, we’ve identified the top food and drink brands that are winning over Gen Z on TikTok right now.
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