The Ultimate TikTok Marketing Guide

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500M 2

500M Daily Active Users

3rd Most Downloaded App Q1 2019

60 % Of Monthly Users Are 16-24

What Is TikTok?

TikTok is a hot new social media video app that is loved by Gen Z and has taken the internet by storm. Previously known as prior to being bought by Bytedance in 2017, TikTok allows users to create short-form videos and interact with other users through various cool features and tools.  

Why Is TikTok Marketing So Important?

In this day and age, it is typical for social media platforms to be saturated with ads and marketing ploys before you’ve even had the chance to like a photo. TikTok marketing at Fanbytes takes a new approach – instead of bombarding users with in-your-face ads, our TikTok marketing strategy aims to engage users in a more organic, interactive, and playful way. This is why it is such a hit with Gen Z. TikTok has been successful in creating a safe place for Gen Z – a place where users can be authentically themselves.

 However, just knowing how to use TikTok is not enough to make a splash in the TikTok marketing pool. Luckily, Fanbytes work with TikTok influencers day to day and have had plenty of success in creating innovative viral campaigns for the likes of Warner Bros, Major Lazer, and Deliveroo. Here’s what we have learnt by experimenting with Gen Z’s favourite hot new app. 


How Your Brand Can Use TikTok Marketing

When we received 8.2m hashtag views and trending status on TikTok for our Major Lazer campaign, it was a great indication to us how powerful TikTok was as a marketing tool. It also provided us valuable insight into what makes a campaign go viral and provided us with the correct tools to replicate the same success for our other clients. Stay tuned to find out how you can market your brand on TikTok. 

If you want find out what we can do for you, then fill out the form below for a free TikTok marketing consultation today!

TikTok Influencer Marketing: How To Use TikTok Influencers

We believe using influencers in your TikTok marketing strategy is key to achieving success on the app. A lot of them are young and just starting out in their social media careers, so tend to be quite receptive in regards to brand partnerships. What’s more, with modern consumers being met with constant social media content daily, we are forced to separate the noise from the content we trust. This is why influencers hold so much power. As they are already positioned as sources of authority and trust in their individual niches, consumers look to them for inspiration. Here’s how you can use influencers in your Tik Tok marketing campaigns.

1. Hashtag Challenges

TikTok is home to a massive amount of content, predominantly driven by challenges that have trended or gone viral. TikTok challenges typically consist of a song or sound clip playing whilst being posted with a hashtag. They come in various different forms from lip-syncing, dancing, to comedy skits. They work well because they are interactive, organic, and accessible. TikTok users want to take part because they feel part of something bigger and want to avoid the fear of missing out. As mentioned earlier, our Major Lazer campaign exceeded expectations and became a trending hit from creating one hashtag challenge. To find out how to replicate the same success download our ultimate TikTok marketing guide.

2. Duet Chains

TikTok users also have the ability to participate in duet chains. They are a unique tool that has worked really well for our clients. They are videos where users are able to replicate actions of other users. This is a tool that a lot of content marketers are unaware of or have underestimated. Because users are able to create a continuous chain of content on the app, there is a high chance of the campaign going viral if executed correctly.

How To Make A Video Go Viral On TikTok

There are great benefits to getting your content to go viral on the fastest growing social media platform. From using hashtag challenges. duet chains, to using TikTok influencers, there are numerous ways to get your content popping on TikTok. If you want in on our Tik Tok marketing strategy,  then keep on reading!

Download Our Guide For The Ultimate TikTok Marketing Strategy

With Gen Z being at the core of what we do, we know that TikTok marketing is the present and the future. So, now you’ve learnt the basics, fill in the form below to receive our FULL guide and become Tik Tok marketing experts.