Fanbytes have helped...
Fitness influencers are taking centre stage...
With gyms closed across nations, it’s obvious: we need home workout inspo! TikTok has answered the call, with fitness content blowing up on the platform. Creative use of household objects, limited spaces, and whoever we might be sharing our lockdown time with, have all featured in the latest trends.
TikTok fitness influencers have led the way, ensuring a constant stream of challenges, ideas and inspiration hits our feed.
From jump to push-up challenges, from dance crazes to fancy skateboarding tricks, TikTok is the place where creativity meets fitness, and millions of users watch and get involved. It’s all about making an active and healthy lifestyle seem fun, and most importantly, inclusive.
As a result, it’s only logical that many fitness apps and fitness brands have been seeking out the best TikTok fitness influencers to help promote their brand and products. Finding the right people for this all-important task does take time, effort and resources.
The world's first ever TikTok influencer discovery tool
Instead of scrolling around for hours, we save time by using our in-house tool Bytesights for our clients’ campaigns, the quickest way to find the most engaged TikTok fitness influencers.
Bytesights is the world’s first ever TikTok influencer discovery tool, and cuts through all the noise to quickly find the best influencers for your brand. We can easily and quickly search over 3 million accounts with the help of A.I enabled analytics allowing us to avoid uninspiring spreadsheets and instead, using our data driven approach to drive real results.
Once we select the best influencers for your campaigns, we also help find a balance between advertising and entertainment (our ‘advertainment’ approach) to come up with a creative, shareable video. This typically involves using appropriate hashtags or creating a challenge that encourages users to participate and increases brand awareness.
MyProtein case study
Take our work with MyProtein as an example. The brand is a leading name in sports nutrition, but they wanted new and creative ways to get in front of a Gen Z audience. TikTok is the platform, but creating the campaign required something special.
We worked to create a multi-faceted campaign that included influencer promotions and paid ads. We started by identifying the most engaged TikTok fitness influencers through our A.I. powered filters and metrics, generating a list of the most effective people to help make our campaign a success.
We sent the key influencers some MyProtein merchandise. We asked them to demonstrate the benefits before ‘passing’ the drink through a screen for the next influencer to join in, using the duet feature on TikTok. Alongside the #myproteinchallenge hashtag and a custom sound, we helped generate 1.6m views for MyProtein. With the power of the right TikTok fitness influencers, a viral marketing success was born.
- Identify the influencers who can make the biggest impact for your brand.
- With the best influencers on board, it’s time to creative brainstorm for your campaign.
- Utilise creative and fun TikTok features to create the most shareable content.
Now is the time for fitness brands to get on board and make waves on TikTok, starting with the most engaged TikTok fitness influencers. If you’d like to schedule a strategy call with us, get in touch today.