TikTok Marketing At An Award-Winning Agency
Home to the UK's first TikTok creator house, the first TikTok influencer beauty brand and the fastest-growing TikTok talent.
Fanbytes have helped hundreds of brands master TikTok marketing
We know how to drive explosive results by marketing on TikTok. Are you ready for a piece of the action?
TikTok has many names. Frequently referred to as a ‘super-star making power machine’ by our music clients to an ‘install-accelerator’ by our app clients, it would seem that TikTok is succeeding in providing something for everyone. It was the most downloaded app in Q1 2019 with over 500 million active users worldwide, and has access to large communities that are just waiting to be unlocked by marketers. We have helped top brands such as Warner and Universal to more unlikely brands such as ACCA and PHE leverage the TikTok marketing power of the platform and become a part of the conversation.
Gen Z's favourite app?
Gen Z have attention spans of 8 seconds, are enthusiastic consumers of authentic and light-hearted content, and TikTok appeals to these aspects of their consumer behaviour. In a way, it brings together a combination of Gen Z’s favourite social media apps – Vine’s short video snippets, Instagram’s ability to keep up with their favourite influencers, Twitter’s hashtags to keep tabs on viral content, and Youtube’s ability to make them feel like they’re watching their favourite TV show.
This is why 60% of TikTok’s user base consists of 16-24 years old and why brands who are targeting Gen Z are keen to discover the best ways to achieve ultimate brand recognition on the platform.
Why Brands Trust Us With TikTok Marketing
Having run over 100 TikTok campaigns, we activate campaigns in all corners of the globe providing you with one central point to run multi-territory campaigns.
We put our money where our mouth is and guarantee minimum views on all our activations.
We don’t just activate the campaigns, we plan the creative, invite the influencers and measure results using our proprietary platform.
How Brands Can Utilise TikTok Marketing To Drive Results
Leverage the most engaged creators on TikTok.
TikTok marketing efforts are successful when you have influencers who know the platform and audience best on your side.
You’ll have access to our industry-leading TikTok analytics tool, Bytesights, to discover the best and most engaged creators for your brand to ensure that your campaign is met with end to end optimisation.
We run analysis on over 200 different data points to create metrics that make sense. Using these metrics it is easy to identify rising stars and start working with them as they are growing. Our network of handpicked creators truly understand the rules of each platform and what resonates.
Boost your campaign with our specialised TikTok ads team.
Introducing ByteLabs: the paid social arm of Fanbytes.
We take a 360 approach to Gen Z performance marketing to ensure that your campaigns are data-driven, ROI-focused and relevant to your audiences tastes and interests.
We activate on TikTok, Snapchat, Instagram & Facebook and have worked with the likes of Vestiaire, Plato and Mattel to achieve blockbuster campaigns.
Cement your presence with an explosive account growth strategy.
Many brands and agencies were slow to acknowledge the power of TikTok. A lot of people never saw it coming, but we did.
This gave us time to study, decipher the platform, and formulate the perfect ingredients of TikTok success. We’ve utilised these tried and tested strategies with hundreds of brands and have scaled TikTok profiles from 0k-100k within a few weeks.
What Brands Have Mastered TikTok Marketing?
How do you drive installs for an app on TikTok?
Yubo is an app that makes it easy to discover new friends all around the world. We helped drive installs for their app using a combination of TikTok paid ads, a trending song and top US influencers.
We A/B tested at every stage to ensure we were committing spend only to the highest converting ads.
– 2.5m reach
– £0.18 CPC.
– 14% conv. rate
How do get Gen Z excited about accountancy on TikTok?
ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants, They wanted to turn perceptions of accountants from “dull “to “exciting”.
We collaborated with high-energy influencers and asked them to go to an accountancy firm where they filmed funny and entertaining ‘day in the life’ content of an accountant.
– 890k views.
– 182k hearts.
– 13.3% eng. rate.
3. Idahoan Foods
Idahoan Foods approached Fanbytes to create awareness of their instant mashed potato products on TikTok during lockdown when food content was on the rise. An unusual product to be promoting on TikTok, we would have to come up with an innovative campaign that fitted seamlessly with other content on the platform.
The campaign was split into two parts using 14 influencers. The first campaign featured a choreographed dance challenge using a custom made sound at the request of Idahoan Foods. The second part of the campaign saw influencers eating the mashed potato in an organic creative video.
– 14m+ hashtag views.
– 211 user-generated content.
– 20.13% engagement rate.
4. Benny Blanco
US based signer-songwriter Benny Blanco teamed up with rapper Juice WRLD to release their new single ‘Graduation’. Looking to really get fans engaged with the song they needed a campaign that would do more than just drive streams or likes on a post.
So, we got users reminiscing about their school years and sharing their relatable stories utilising classic TikTok transitions to show each stage of school, including graduating as the final part of the the phases shown. The hashtag #schoolyears was used to tie all the videos together and the sound was uploaded to TikTok for the challenge.
– 9.4m hashtag views.
– 1m+ hearts.
– 250,000 user-generated content.