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Want your brand to become a TikTok sensation?
When it comes to the best TikTok tips and tricks, we’ve got you covered. Here are our top 5 ways to make sure your next video is a viral hit!
In this article:
1. Jump on current trends
The number one most common TikTok advice we can give is to make sure you’re leveraging whatever is trending at the time. Make the most of viral sounds, memes, challenges and hashtags. Learn more about the hashtags your business should be using here. Utilising the most popular trends on TikTok as the basis of creative content production can really help set your brand apart.
A great example of this done well is Tiger King, a popular Netflix docu-series on the bizarre cat breeding industry in America. The series also explores the feud between Joe Exotic, a zoo owner, and Carol Baskin, an animal rights activist. This story takes a dark turn in more ways than one with Joe ending up in prison and Carol suspected of feeding her husband to a tiger by the whole of social media.
Using our industry leading TikTok analytics tool, Bytesights, we were able to find out how popular this trend really is on TikTok below. We found that the series managed to garner BILLIONS of views and hundreds of thousands of user-generated content.
The success of this trend is predominantly due to the leveraging of a popular song on the platform. The dance involves the user dressing up as Joe Exotic, the arch enemy of Carole Baskin, and dancing to a remix of Megan Thee Stallion’s song Savage – a song that was already going viral and that millions of users created videos for.
2. Boost your account authority
When it comes to actionable TikTok tips and tricks, this might sound vague, but it’s actually quite simple: a video is much more likely to go viral if it comes from a trusted, quality account. This means consistent, regular uploading over time, demonstrating your brand account’s trustworthiness on the platform.
Make sure to limit the number of times you remove videos, as this tells the algorithm you have a tendency towards releasing poor quality content.
Another way to do this is by sticking to one of our most important rules for brands on the platform: DO NOT REPURPOSE CONTENT.
TikTok’s algorithm tends to flag low-quality content, which repurposed content tends to be. Besides this, content that works on one platform doesn’t mean it’s going to work on the other. TikTok users want to consume content that is native and organic to the platform.
A brand that does this well is Washington Post. They create authentic, real, and engaging content that makes use of TikTok’s native tools and features instead of being lazy and utilising content from other platforms.
3. Follow up on your content, and fast!
If you have a video that starts to gain some traction, it’s essential that you follow up – and fast! Repost, respond and create additional videos promptly.
Engagement speed and variety is important on TikTok, so waves of responses will help push a video further. Follow up quickly with new video content to maximise your reach and keep building that authority.
A great way to boost engaging pieces of content is by using influencers. Influencers have their own fan communities on the app and so by enlisting the help of influencers to jump on your challenge or video idea using a hashtag can mean accessing hundreds of thousands of engaged users on the app.
We have activated 100+ TikTok influencer campaigns for top brands in the pasy year using our industry-leading TikTok influencer discovery tool, Bytesights. We have access to over 3million accounts with AI enabled analytics and from 200+ data points to ensure we are selecting the best influencers in any niche for your campaigns.
4. Keep video length short and snappy
Your videos should ideally be 10-15 seconds in total, in order to maximise watch time and completion rates. These metrics really matter on TikTok and will show the algorithm that your video is worth sharing to a larger number of users.
5. Use cross promotion for extra engagement
If your business already has an existing fanbase on another platform, use this to your advantage! Share your new videos to those other platforms and direct traffic back to your TikTok account. If you don’t have an existing, sizeable following, this can still be achieved with the help of influencers – something we know is very powerful in pushing your content to viral heights.
A few powerful reshares received soon after you publish will add to the speed at which you receive engagement, as well as boosting the variety of engagement your content attracts. These are two critical factors in boosting performance on the TikTok algorithm – it’s all about speed and diversity of engagement! A response video (like a duet), is really valuable – more than a like or a comment. So, make sure your content encourages a response. Community spirit is everything.
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There you have it – with these TikTok tips and tricks, your next video is sure to be a hit. But remember: all the TikTok tips and tricks in the world cannot replace unique and creative content! Lead with your personality, think outside the box, and then leverage these tips to ensure your content has the best chance to hit huge numbers.