Top Travel Destinations on Social this Summer

Wondering what the top travel destinations on social are in 2023? We’re hopping on the latest destination trends to keep you in the know.

In 30 seconds:

  • To understand what travellers want, you need to know the top travel destinations on social this summer. We’re sharing our top picks.
  • Certain destinations have gone viral on social. Why? A mix of irresistible aesthetics and vibrant cultures.
  • How can you jump on these destinations too? You need to be talking about them in your own way.

If you’re looking for the top travel destinations on social this summer, you’ve come to the right place. Travel brands need to know where people are landing and which locations are trending to build better connections and maximise ROI on social campaigns. So when it comes to what destinations are hot, you need to be on it.

With so many users sharing their travel experiences online, it’s easy to discover new destinations that are generating buzz. And we’ve made it even easier. We’re covering the top travel destinations from Europe, Asia, the Middle East, the Americas, and beyond. We’re also tracking which social platforms are shouting about them the loudest so you know where to put your campaigns and get the best results. Ready? Let’s go.


Europe is always a popular destination for travellers, and this summer is no exception. From foodie hotspots to rare holiday gems, people are talking about European countries a lot. For jet-setters in the UK, budget-friendly ideas are welcomed (especially during the cost of living crisis). And with carbon footprints on people’s agenda, shorter flights are welcomed. Here are some of the top destinations on the continent, changing the social world of travel. 


The combination of beautiful locations, delicious food, and a rich cultural heritage make Italy an irresistible destination for travellers and a viral topic on social media. It’s also seriously “Instagrammable”, Hence why there are so many Reels, images and other content documenting its beauty. 

What are the trending locations within Italy? Puglia, Portofino, Venice, Cin Que Terre, Sorrento and Tuscany make the list.


Another foodie place filled with iconic landmarks. France poses some of the most famous sights in the world and is still a viral sensation on social. But what kind of content is drawing people there? 

France is full of fame. We all know about baguettes and the Eiffel Tower, but these aren’t necessarily what’s drawing people in at the moment. Instead, travel brands may want to focus on hidden gems. Less walked paths are going viral on TikTok, like this beautiful landscape in Etretat. These less-known areas are becoming the new “it” locations to visit. So keep an eye out for inspiration and share more specific destination content, not just Paris.


Greece’s stunning islands have often attracted people from all over the world. But some of these destinations are becoming oversaturated with tourists, especially in the peak times of the year. 

This has led to Greek island “hacks” and tips to get the best out of your stay. Some people share less-known islands to visit, and others have been sharing ideas on how to make your stay cheaper. Since Greece is a popular destination for travellers on a budget, you can see how these kinds of tips are going viral. That’s why places like Halkidiki are coming up trumps. 


City breaks are on the menu when it comes to Spain. But where Barcelona and Madrid have had their moments, Sevilla seems to be the destination of the moment. With numerous Instagram Reels, TikToks and Youtube recommendations on the southern city. 

It really is a photogenic place, and Instagram users definitely agree. 


Known for its sunny weather, beautiful beaches, and rich cultural heritage, Portugal offers a variety of attractions that appeal to a wide range of travellers.

One of the most popular destinations in Portugal is the capital city of Lisbon, which is known for its colourful buildings, narrow streets, and historical landmarks. It’s a stunning place to share on socials, and as a foodie destination too, people looking to treat their tastebuds are likely to head here this summer. 


The landscapes and cities of Scotland are legendary worldwide. But it’s a specific aesthetic that’s started to make the rounds on TikTok this year. #darkacademia has become a popular “look” and this hashtag definitely encompasses the city of Edinburgh, Scotland.  

For history lovers, this city has a lot to offer. Plus, its winding streets, dark stone, and moody vibes give a real #harrypotter atmosphere that you can’t recreate. 


Two of the most popular cities of Croatia are Split and Dubrovnik. Since these are both near the coast (Split further north and Dubrovnik further south), they make the perfect start and finish to a coastline road trip. 

Croatia offers crystal-clear waters, hidden coves, and picturesque islands across its 5,800-kilometer coastline (on the Adriatic sea). If you’re looking for less sea and sand, you may want to head to the Plitvice Lakes, a UNESCO World Heritage Site, is home to 16 interconnected lakes and a series of stunning waterfalls.

With so much to offer, Croatia is a place to travel through, taking in all the necessary sights. 

Asia and the Middle East

From the dynamic cities of Tokyo and Dubai to the serene natural beauty of Bali and the Maldives, these regions offer a plethora of travel destinations that are sure to captivate any traveller. Plus, these locations are booming on social. 


India is a vast and diverse country with so much to see. One of the cities that everyone seems to be talking about in 2023 is Jaipur. With stunning architecture and beautiful markets, it’s a must-see. The City Palace is like stepping back in time, and it really is one of the most beautiful sights in the world. 


One of the reasons why Thailand has become so popular on social media is its stunning beaches, such as Phuket, Koh Samui, and Krabi. These picturesque destinations are known for their crystal-clear waters, white sand beaches, and stunning sunsets, making them the perfect backdrop for Instagram-worthy photos.

One particular hotel has become a viral sensation on TikTok with over 15 million views. Panwaburi Beachfront Resort has been in the spotlight quite recently, and you can definitely see why. With this kind of exposure, be prepared to see tourists flocking to Phuket.

@sandymakessense The most beautiful hotel in Phuket Thailand 🥹🥲📍Panwaburi Beachfront Resort #phuket #phuketthailand #phukethotel #wheretostayinphuket #phuketvacation ♬ ceilings - Sped Up Version - Lizzy McAlpine


Japan is renowned for its blend of ancient traditions and modern technology. Its stunning natural beauty, including cherry blossom trees in spring, colorful foliage in autumn, and scenic mountains and lakes makes it a stunning seasonal destination. 

But beautiful scenery is just the beginning. Now more than ever people are looking to engross themselves in the Japanese culture. Social media has played a big role in educating people on how Japanese people behave, plus how to act like a local. Videos like this one are leading this education and making an all-encompassing trip to this country possible. 


The landscape in Vietnam is simply breathtaking. Hence why so many people want to travel here in 2023. Vietnam‘s rich cultural heritage is also a significant draw for tourists. The country’s long history has left behind ancient temples, pagodas, and historical sites that offer a glimpse into Vietnam‘s unique cultural identity.

The Tràng An Scenic Landscape Complex is a UNESCO World Heritage Site located in the northern province of Ninh Binh, known for its stunning karst formations, rice paddies, and tranquil waterways. It also happens to be very popular on TikTok. 


Modern architecture, vibrant culture and luxurious lifestyle. The UAE has it all. Where Dubai has been the travel destination over the last few years, It’s not actually the capital of the UAE. That’s Abu Dhabi, and it offers just as much as Dubai

People have started travelling to this city more and more, and it’s become somewhat of a star on social media. With epic architecture and amazing coastlines you can find the perfect place to visit no matter what you’re looking for. 


When it comes to legendary scenes and amazing history, Egypt is the place to be. The iconic sights like the pyramids are still as popular as ever. On social, however, people are finding gems that really show off the views. Like this TikToker who posted this now-viral video. It’s simply breathtaking. In 2023, people will be looking to experience historic places in a whole new way. 

The Americas

Whether you’re looking for adventure, relaxation, or culture, the Americas have it all, making it a popular travel destination on social media. The USA is, of course, a massive attraction with multiple states, cultures and landscapes. From New York to LA you can find so many different vibes in the USA. Central America and South America also hold phenomenal destinations, with Mexico, and Peru being home to some of the most breathtaking scenes on earth. But we want to look at a couple of other destinations within the Americas that seem to be particularly popular in 2023. 


With unmatched scenery and outstanding natural beauty, Canada is the place to go to escape it all. And Banff national park is a must-see destination. Its icy blue lakes and mountainous surroundings serve as the perfect backdrop to social media posts. Hence why it’s become the “it” place on TikTok. 

The Caribbean

The Caribbean is a region of the world that has long captured the imagination of travellers. It’s easy to see why. With its crystal-clear waters, pristine beaches, and tropical climate, the Caribbean is a true paradise on earth. Unfortunately, for years it’s been an elite destination with connotations of the rich. 

But that’s changing. People are sharing budget-friendly ways to enjoy the beach, sea and nightlife in different Caribbean islands, making it more accessible than ever. So people can get their itineraries ready for an awesome holiday no matter what their budget. 

Ready, jet-set, go

Now you know the top travel destinations on social this summer, it’s time to start talking about them. Brands have a unique opportunity to jump on trends and ride the wave of travel growth through social media. 

But only if you know how to speak about them. People want authentic travel experiences now more than ever. They’re looking for dramatic aesthetics and real-world locations that seem out of this world. So dare to be different. Take our destination recommendations and add your own spin. Choose hidden gems and secret areas in the most popular destinations to create your own movements on visual apps like TikTok, Instagram and YouTube.

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