Bytehouse is what happens when you bring the most exciting content creators together to create content to their millions of fans. With their community of over 10 million fans across TikTok, the ByteSquad are the leading the charge for a new generation of media for Gen Z by Gen Z
Rubik’s wanted to celebrate their 40th Anniversary with a bang by attempting to set a Guinness World Record and enlisted our help.
We encouraged fans to join their official World Record livestream and although we didn’t manage to beat the World Record we did get 3.3M+ views encouraging fans to pick up a Rubik’s Cube and get solving!
Our fans filled the comments with love for our interesting content with Jake and Shauni turning a Rubik’s cube in to skittles, to asking ‘who’s most likely to questions’ using the Rubik’s cube colours to represent each other to linking solving a Rubik’s Cube to figuring out personal identities during Pride Month.
WDYM have been our gaming sponsor for the first month.
We created the concept of games night, where our creators all play a game from the WDYM suite of games every Thursday. All influencers distribute content on their TikTok profiles as well as on our owned and operated channels on TikTok and YouTube.
So far this has seen incredible results with millions of views and hearts and games night being a staple of the Bytehouse community.
We complimented the TikTok activity with YouTube activity on the Bytesquad YouTube channel driving more activity and traffic to the landing page.
Boohoo came to us to highlight current clothing in a way that feels organic while inducing FOMO to Gen Z on TikTok.
Each influencer posted 8 videos of themselves wearing the clothing across a 4 week period, highlighting current Boohoo clothing in a way that felt organic to their channel – linking to their niche, whether that be dance, pranks or transitions, but also induced FOMO in their audience to encourage them to buy the products.
The campaign performed extremely well achieving millions of views, with one influencer reaching 12 million views with their engaging content.
For the Youtube video we went for the comedy angle which increased watch time and our followers loved it! As fans wanted to know exactly how to get their hands on dresses that the boys were wearing and the jackets that the girls had on!