TikTok has brought its duet function in app. Allowing users to create content off the back of their favourite brands influencers and friends.
Duet’s were previously available only through third party programs, but since they’ve been integrated into TikTok as a whole they’ve opened up a whole new avenue for users to engage with content.
What even are Duets?
TikTok Duets basically allow users to create content featuring an initial video, with both videos appearing side by side on screen in a square format.
This means that people can effectively reply to video content with their own videos – which then can be shared publicly. When this is done well it can lead to some incredible results, such as Duet Chains and viral trends which take over the whole platform.
You can make a duet with any TikTok from a brand, influencer, friend or even yourself as long as the original video has allowed the video to be used in app.
Why should I care about them?
If your brand is looking to become viral on TikTok – one of the best ways to do this is to try and shape a duet challenge. Challenges as a whole are a massive part of TikTok culture – but Duet Challenges are special in the fact that they inherently demand user generated content – which is really the strongest form of engagement you can get on social today.
If you’re using influencers to advertise on TikTok, Duet’s are a great way to massively increase your maximum reach – you’re no longer capped by the influencers following. Now people can experience your content from any of the users taking part in a duet with the influencer.
Do Duets get results?
Music Label The Other Songs were looking to drive more streams and attention to the upcoming single ‘Love Again’ by RuthAnne. We used the duet feature to encourage fans to interact with our influencer content – all based around sharing their insecurities.
Thanks to the duet feature, there were 871 user videos created from the influencer videos. Which meant that instead of just the 153,000 views from the influencer content – we were able to drive 901,000 views to #PromoteLove.
Using TikTok to create a community with the duet feature meant that we were much more easily able to reach more people – and managed to get the song trending on the platform song charts on TikTok.
How to make them?
Creating a shareable duet:
Film and upload your TikTok video as usual.
Make sure you sure you have ‘Disable Duet/React’ unticked and that everyone can see your videos this will mean that people can actually use your video for duets. It’s ticked by default, so keep an eye out!
Your video caption is the space to call out your message: you’ll want to include your brand and any hashtags or challenges you’re looking to promote.
How to duet with another TikTokker:
If you want to start a duet with another TikTokker, or want to be able to tell your fanbase how to do it, all you have to do is press the share button in the bottom right. Then just tap the ‘duet’ button which has appeared in the bottom left!
You’ll then have to film content for the same length as the original video with the same music overlaid. From here it’s basically the same format as any other TikTok format.