In 30 seconds:
- Want to get verified on TikTok? Look no further. We’ve got the steps you need to achieve that desired verification badge.
- With a list of top TikTok talent behind us, we know the insider secrets to fueling your brand’s visibility and becoming a verified account.
- Is verification worth it? We’ll delve into why you might want a verification badge and what it means if you don’t have one.
The bright blue TikTok verification badge is a symbol of authority. But getting hold of one requires an insider’s strategy.
The fast-growing app’s consumer spend increased by 77% in 2021 alone, so it’s more important than ever for brands to do well on the platform. Getting verified on TikTok can boost brand awareness, help attract new followers, bolster your presence on the For You Page and even lead to increased sales conversions.
So how do you get verified on TikTok?
At Fanbytes by Brainlabs, we have the insider scoop on TikTok account verification. So get ready. You’re about to learn some top secrets to help you achieve that elusive blue tick.
Why should you get verified?
TikTok became the most popular app downloaded globally in 2020 and 2021, and it’s a direct path to access younger generations. Over half of Gen Z consumers are now on the platform, which means it’s the perfect place for brands to win them over.
The verification badge is more than just a token you occasionally see on popular creator accounts. It helps plant your brand firmly in the top tier of accounts and gain better exposure to potential customers. It’s a useful feature for brands. But why? Let’s take you through the reasons.
1. It builds trust
Trustworthiness is vital for brands. 81% of people say trust is a vital factor when deciding to make a purchase, and people want to believe in the brands and products they encounter on social media platforms. Everyone has a story of shopping online to discover items were a scam. A verification badge tells customers that they can trust you are who you say you are, and your brand’s products are the real deal.
2. It gives you authority
Your brand wants people to care about what it has to say. The best way to get them to do that? Brand authority. We pay more attention to the voices we respect. You want to demonstrate that you are experts in your field, and getting a TikTok verified badge can help visually affirm that. Engaging content, an active social presence, and expertise in your niche should drive your authority on TikTok. Think of the blue checkmark as an extra full-stop to amplify your influence.
3. It increases visibility
There are 4.62 billion social media users around the world. That’s a lot of potential audience members for your content, but getting seen on social platforms is the tricky part. After all, with millions of social media accounts, it’s easy to get lost in the noise. However, users can easily see the blue TikTok verification badge when scrolling, which means your content is more likely to draw attention if you have one. Being verified works hand in hand with TikTok’s algorithm, meaning more chance of visibility.
Want to know how to hack the algorithm? Check out our tip-filled article on understanding the TikTok algorithm here.
How do you apply for TikTok verification?
On Instagram, Facebook and Twitter, you can request verification. TikTok is different. There is no formal application process, or way to apply for verification status on the app; it is awarded based on social presence criteria. The TikTok team does not openly say exactly what the criteria is, but the social media platform does tend to look for high-growth accounts with consistent, high-quality content that fits within their guidelines. More on this later.
How many followers do you need to get verified on TikTok?
There is no set formula to answer this question, but there are ways to increase your chances of TikTok verification. TikTok has its own way of verifying accounts, and it is not based on follower count alone. Celebrities often get verification status early on, but if your brand needs a bit of help, don’t worry; help is at hand: our top insider’s tips will help you get to verification status.
How to get verified on TikTok
If you aren’t a public figure but still want the verified badge, we have the low-down on how to bag it.
1. Stick to your brand’s niche
Most TikTok influencers know their niche and stay within it. Why? Because TikTok works by categorising content and recommending the right topics to the right people. Put simply; niching will help you be visible to the best possible audience and get superior ROI for your marketing strategies. This is an important learning for brands.
Niching doesn’t just mean creating relevant content; it also requires you to engage. The kinds of videos you interact with will influence where the app pushes your own content, and TikTok rewards active users on the platform. So make sure your brand’s account is switched on to the latest trends, keeping an eye on competitors and producing appropriate categorised content for your followers.
Being specific in what you offer will attract the right attention. It will encourage more completed watch-throughs, better impressions and higher engagement. All of these elements put you one step closer to achieving that blue tick.
2. Stay consistent
Consistent brands are worth 20% more than those with inconsistencies in their messaging. The same goes for TikTok. Regularly posting content and interacting with the platform will up your visibility and keep your fans coming back for more.
Loyalty matters on TikTok, and influencers like our Bytesized talent have steadily worked on building a trusted fan base, your brand should be doing the same. Creating impactful content that’s varied but still within your niche is key to better engagement. It will certainly help you attain that verification badge.
How do you stay consistent? Here are a few insider tips:
- Create a posting schedule for your content. This will help you be on track with TikTok and steadily grow your brand’s visibility.
- Choose subtopics within your niche. Choosing subjects to focus on within your brand’s industry will not only make your content exciting, but will give you enough ideas to keep your posts consistent.
- Consider design. Keep your aesthetic and messaging the same. You want people to recognise your brand immediately when they see your videos, so retaining similar looks throughout your account will help you advance.
These tips will allow you to form the building blocks of a brand account that’s ready to be verified.
Looking for more advice on how to consistently nail your marketing on TikTok and win over Gen Z? Our article on TikTok Advertising has everything you need.
3. Produce high-quality content
Quality over quantity is a saying we’re all too familiar with. You need to have a good watch time to register as engaging – but with TikTok verification, it needs to be repeated. Great content = great engagement. Consistently great content = you’re an authority. This drives daily follower growth, alongside brand awareness and increased conversions.
It’s also vital to make sure your brand is sticking to TikTok community guidelines. TikTok has strict policies on the content that goes out on the platform. They don’t allow violence, sexual exploitation, bullying or spam. Make sure to check out their full guidelines here and understand exactly what’s acceptable. Even if you unknowingly break the rules, it will be nearly impossible to achieve verification.
4. Work on cross-channel verification
Getting verified on other social media platforms will help your case for verification on TikTok. If one channel vouches for you, it’s more likely that others will too. Think about this as building credibility. It’s not just about your account’s content now; it’s about your brand’s reputation on the web.
Instagram, Facebook and Twitter all let you apply for verification. But before you go pinging off your applications, it’s important to understand that it’s no easier than TikTok. Verification processes are different for each platform, and the rules are constantly changing. Read up on the latest guidelines directly from Twitter, Facebook and Instagram.
Multi-channel marketing strategies can jumpstart your social media presence and create organic flow from one platform to the next. So make sure you are utilising more than one avenue.
5. Be in the spotlight
Collaboration with other media will up your brand’s authority and get you seen. Media coverage and features in podcasts, conversations on radio and collaborations with public figures will help you in your verification journey. After all, verification is about authority and credibility – so being a thought leader will help demonstrate the validity of a verification checkmark.
It doesn’t have to be mainstream publicity. Working with other creators and getting featured on their platforms will boost your visibility. Magazines, news and online articles within your niche are all brilliant paths to get into the spotlight. How do we know? We collaborate with many media outlets and often talk about our influencers.
The point is exposure like this is fantastic for influencers and brands alike and can add bonus points for the verification process.
6. Go viral
Picture this: you log on to your brand’s account, and suddenly your views, likes and engagement have skyrocketed. Your TikTok followers have grown exponentially. People are talking about your brand, and users are jumping on your latest products. You’ve gone viral.
That’s a marketer’s dream. And creating viral content also helps fast-track your way to getting a blue stamp of verification. But going viral isn’t simple. You can’t rely on it happening by accident, and it takes time, practice and an understanding of the TikTok platform to create the right content that hits the spot for TikTok users. Luckily we’ve made plenty of brands go viral ourselves, so here are some insider secrets to help you do the same.
1. Keep things short
Studies show a significant drop in engagement for videos after 2 minutes. So what does that mean for your content? Making your videos short and sweet is key. It will not only help with keeping audiences entertained but also encourage rewatches, which triggers the TikTok algorithm to show your video to more people.
2. Start a trend
TikTok is the home of trends. Creating a new catchy challenge that fosters user-generated content (UGC) will kickstart your visibility. Once you’ve made a highly memorable video that’s easy to replicate, watch it spread like wildfire. Stay hot with it and nurture the UGC you spark through consistent engagement and communication.
3. Use influencers
Creators on the TikTok platform are used to making awesome content. They know what works and what doesn’t, plus they understand their audiences. When you find the right match, brand-influencer collaborations can be highly fruitful. Find out more about how we can help with this, here.
Want more advice on going viral on TikTok? You’ll find a full how-to guide in our article, How to Go Viral on TikTok: The 8 Most Effective Tips for Brands.
Verification isn’t everything
You may be looking for the fastest way to achieve verification status on TikTok, but it’s essential to stop and take a step back. TikTok verification isn’t the be-all-and-end-all. You can earn consumer trust in various ways on the video-sharing platform, and brands should always keep this in mind.
The good news? The tips shared in this article don’t just help you grab a blue tick. They represent some of the best practices you can do to stay relevant, grow and boost your brand’s awareness. And that is what effective TikTok marketing is all about.
Do you know what the most critical step to advancing on TikTok is? Showing up as yourself. Getting a marketing strategy in place and consistently working on your development on this channel will help you get into the minds and hearts of Gen Z. The blue checkmark is just a bonus.
We know how to build loyal communities and stimulate growth on TikTok. So, get in touch and we’ll map out a killer TikTok content strategy that puts your stamp firmly on the platform.
Looking for some more advice? Check out the links below to discover some top-notch TikTok marketing tips and get to know our biggest creator talents.
